Mudoc Corporation Business Plan
The Mudoc Technology
A New Technology
for Writers, for Publishers, and for Readers
A Plan for its Development
and Commercialization
The Mudoc Corporation
Tempe, Arizona
Mudoc Corporation business plan, 2nd cover
The Mudoc Corporation's
Plan of Business
for 2023-2028
prepared by
Wayne R. Porter, President
www.mudoc.com
Phone: 602-315-8033
email: mudocman@gmail.com
Business Plan Table of Contents
Preface . . . 1
Executive Summary . . . 3
What is a Mu? – And Who Would Want One? . . . 6
Research and Development . . . 10
Psychological and Reading Research . . . 12
Computer Technology, Electronics, and Optics . . . 14
Market Research . . . 19
The Mudoc Corporation's Role in Publishing . . . 20
New Tools for Readers, Typesetters, and Publishers . . . 21
The MuPress . . . 28
The MetaBook Clubs . . . 31
The MuCenter . . . 36
Electronic publications . . . 38
Print-on-paper publications . . . 39
Software Products . . . 40
Mu Reader Systems, Components, and Peripherals . . . 41
Training Services . . . 41
Testing Services . . . 42
School Services . . . 42
Library Services . . . 43
Consulting Services . . . 43
Hardware and Software Service and Repairs . . . 44
Teleshopping Services . . . 44
MuServe America and Other MuServe Utilities . . . 47
U. S. Services Program . . . 51
Services to Publishers . . . 53
Book publishers
Magazine and journal publishers
Newspaper publishers
Multimedia and interactive publication producers
Test publishers
Services to Hardware Manufacturers and Software Houses . . . 57
Services to Schools . . . 58
Colleges and universities
Secondary schools
Elementary schools
Vocational and technical schools
Schools for the learning impaired
Services to Literacy Training Organizations . . . 59
Services to the Physically Impaired . . . 60
Services to Business and Government Organizations . . . 60
Preparations for Mu Day . . . 61
Promotion of Mudoc Technology Training by other organizations . . . 61
International Development . . . 62
Easy Development . . . 68
The Market and the Competition . . . 73
Promotion and Advertising . . . 88
The Mudoc Corporation and Its People . . . 94
RŽsumŽ of Wayne R. Porter . . . 95
Others Involved with The Mudoc Corporation . . . 97
The Mudoc Corporation Stockholders . . . 98
Organization and Staffing Plan . . . 99
Finances . . . 101
Estimated Costs of Planned Efforts During the Next Year . . . 105
for Months Five Through Twelve . . . 106
The Mudoc Corporation’s Revenue Projections through 2012 . . . 109
The Mudoc Corporation Balance Sheet . . . 112
Timetable . . . 113
Compensation Plan for the Venture Capital Provider . . . 116
The Next Steps in Mudoc Corp’s Development — and Their Cost . . . 117
Four Month Budget for Mudoc Corp’s Next Steps . . . 119
Glossary . . . 120
Index . . . 121
2002: An Odd Space Story (a micronovel in the mu typography) . . . 138
Addenda:
The Mu Primer manuscript
Synopsis of The Performance Evaluation Kit for The Mu Primer
Synopsis, chapter summaries, & production and marketing plan of The Metafarm
Preliminary script for The Coming Revolution in Writing and Reading
©1999-2008, The Mudoc Corporation